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Manager with over 20 years' experience. Lead the overall creative strategy and direction for an integrated mix of online and offline media. Thorough understanding of online marketing, lead generation, web design and web analytics. Successfully managed company product line throughout the product lifecycle, from conception and strategic planning through requirements definition, development, and launch. Strong organization, interpersonal, written and verbal communication skills. Ability to simultaneously manage multiple projects, rational thinker, innovative, creative, punctual, and professional.
Empowering People, Inc. publishes and distributes Adlerian based child development resources for parents, teachers and youth development professionals.
- Coordinated design, editing and printing of all catalogs, newsletters and flyers
- Managed all direct mail campaigns and tracked results, increasing revenue by 500%
- Coordinated trade show events
- Designed and managed company website www.positivediscipline.com
- Coordinated development, launch and marketing of new products
- Developed product marketing objectives and strategies for achieving sales and profit objectives
- Planned, developed, and completed production of all advertising, promotion, packaging, and labeling (including design) to assure high quality standards
- Led team on all video and audio production
- Hired and trained a staff of six employees
- Developed policies and procedures for customer service, order processing and distribution
- Produced monthly bookkeeping and sales reports
- Managed project budgets and timelines
Brigham Young University Provo, Utah
Bachelor of Science, Business Management / Marketing
Certifications: CIW Site Design and E-Commerce
Relevant Skills: HTML / CSS , Dreamweaver, Photoshop, Flash, Javascript
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